“IMGN and Warner Music Group bring three days of music and sensory experiences to SXSW.”
I was presented with the opportunity to work in an event that transformed a static poster into a live experience. This introduced fans to an in-person audio, visual, and tactile adventure.
Process
1
WMG and So Satisfying wanted to bring a musical and sensory experience to Austin, TX.
2
I used brand elements and basic 3D animations to add more life to their sensory poster.
3
The deliverables were able to send a clear message to the audience with a collaboration of 13 WMG artists and multiple activations.